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Maaike Gottschal (dutch + english)

Uli Schuster One-click (german + english)

About us

Maaike Gottschal


Educated as fashion designer and working under the name THISISNOTPARIS I try to discuss dress in its contemporary use and representation function. What can contemporary dress tell us about the way culture is produced and consumed and how is it related to (personal) identity. THISISNOTPARIS starts where dress design stops. It does not provide a new design or form solution but offers concepts and treatments. Dress in it's use condition provokes a kind of chaotic creativity that turns every garment into a battle dress or survival suit. The user has to deal with a reality and it's imperfection and activate this.

The project ORANJEHEMDEN is closely connected to my long term project ‘United by Stripes’. The aim of the 'United by Stripes' project is to re-discuss the stripe and its contemporary meaning and function. Focussing on the contemporary meaning of stripes there is no possibility of ignoring soccer. In may 2003 i organized a workshop for kids to design their own football jersey. Afterwards they played a game against a local Berlin team. On the basis of this material Casco asked for a project about soccer shirts and representation.

Uli Schuster


Identity is the central topic of my work. My projects examine places, objects and personal adjustments and attitudes. Cutting a topic out of its common context and adding a new surrounding of information and connections open up a new view on the selected things and thoughts. ORANJEHEMDEN takes a close look at the history and contemporary function of the soccer shirt.

Recent projects (2004)

Bartleby speaks to Kaufmann

The audio installation ‘Bartleby speaks to Kaufmann’ transforms the attitude of Bartleby’s refusal in a creeping process into a instrumental space composition of architecture. Audio CD - Duration: 52,26 minutes Production: ‘Belagerung Bartleby’ at the Hebbel theatre, Berlin

my book - your personal Apple book

The mobile computers of the company Apple are equipped with their well known and lit logo on the rear side of the display. Royal Plus now offers all owners the possibility to be displaying their personal logo instead. The ordered design [logo, CI, ID, initials] is cut out by laser making it a unique piece.


Oranjehemden is a project by Maaike Gottschal and Uli Schuster.
Supported by the Fonds voor beeldende kunsten, vormgeving en bouwkunst (BKVB) and Casco.

Photos of the exhibition were taken by Edo Kuipers