Maaike Gottschal

geb. 01. 05. 1973

Kontakt: Maaike


Susanne Schmitt
Uli Schuster
Maaike Gottschal
Nicole Bednarzyk
Sylke Rademacher
Aurelio Kopainig
Ines Tartler
Ulrike Solbrig
Anna Bas Backer
Holger Kruse
Josephine Hirschi
Kattrin Siegrist
Mirya Geradu
Serge Rompza
Anders Hofgaard

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A research on the diabolic and unifying quality of the stripe in dress


Issue # I:

stripes by heart and hand / thisisnotparis summer-collection 2004
a poster / format A1
(Available for free at Blumen)

Issue # 2:

workshop + discussion:
one stripe ahead/ a research on global, local and personal use of the stripe in athletic performance

Lecture / Discussion:
-Is there still a need for a national style and what does a national style (or it’s symbols) implicate nowadays? *1
Date: Monday 10th May - 9.30 pm
More info: via email

-Design a soccer shirt for the (not existing ) European team.
Date: Sunday 09th May - 2 pm
More info: via email

Project background information:
Stripes have the quality to set apart and to uniform. Throughout the ages stripes have been worn by monks, prostitutes, servants, prisoners, sailors, pop-stars and little kids. The meaning of the stripe or striped fabric was never fixed but claimed to serve a lot of purposes. It’s meaning varies from diabolic to hygienic and from stylish to revolutionary. In the Middle Ages the striped dress was reserved for the condemned and the servants. The modern and contemporary stripe on the other hand has progressively transformed into a tool for setting things in order (remember for example the domestic / hygienic stripe; who of us never slept in bleu-white striped pyjamas, under bedcovers of the same pattern after having brushed the tooth with the striped toothpaste of signal ®). But if the stripe organizes the world and society, the stripe itself seems to remain unwillingly to serve any organization or meaning too rigorous or to limited.

“ The stripe is such a dynamic surface structure that it only can be covered at a run. The stripe doesn’t stand still. It is in perpetual motion, animates all it touches, endlessly forges ahead, as trough a driven wind”
(Pastoureau, the devil’s cloth, 1991)

UNITED BY STRIPES is an ongoing research. The aim is not to re-construct the meaning of the stripe in dress but to publish information on human transactions and proceedings concerning dress codes in a matter that will be both attractive and informative. The research Issues will focus on different design topics that are loosely connected with the meaning of the stripe in dress.
If you’re interested in the outcome of the different parts you can subscribe to acquire the connected publications: via email
All possible information and suggestions on one of the subjects is very welcome!:

*1. Starting points for Issue # 2 one stripe ahead / a research on global, local and personal use of the stripe in athletic performance are two stories about public annoyance of the sponsor's (Adidas in this case) power to impose their visuals on the club style. These visuals (three bands in this case) fully connote the idea of speed in athletic performance but the use of the three-stripe brand does not only promotes athletic performance as such but also blurs the reading of the existing code system in soccer shirts.
(In Holland there is an ongoing discussion between the Ajax supporters and their club-sponsor about the club outfit. In 2000 Adidas replaced Umbro as their sponsor. This means that Adidas will provide design and supply a new away strip every season and a new home jersey once every two seasons. Adidas (of-course) imposes their tree stripes on the sleeve of the club outfit. This was not easily accepted by certain fanatical groups of Ajax fans: the three characteristic (red) stripes on the white sleeves of the Ajax home jersey were considered blasphemic).

(In 1974 Johan Cruyff played the World Cup final (between Holland and West Germany) in a shirt with two stripes on his sleeves instead of tree as opposed by his club sponsor Adidas. After this his rebellious act was imitated by other team members (the van de Kerkhof twins, Rene and Willy, insisted on being issued with the Cruyff-style two-striped shirts or else they were off).


1a. A long narrow band distinguished, as by color or texture, from the surrounding material or surface.
b. A textile pattern of parallel bands or lines on a contrasting background.
2. A strip of cloth or braid worn on a uniform to indicate rank, awards received, or length of service; -To earn you stripes.
3. Sort; kind: -They came in all stripes.


1. To remove by peeling or pulling it off.
2. To remove the surface or contents of something.
3. To take one’s clothes off.
Thesaurus: disrobe, undress, divest oneself unclothe oneself; Antonym: dress.
4. To take to pieces; to dismantle.